Our story 


Iconic brand, born in the U.S.A. 

Globally respected and worldwide distributed, Serengeti® is the unique brand able to combine the most advanced eyewear technologies, inherited from more than 140 years of R&D, the Americana culture and the finest sense of aesthetics, design and creativity.


With these decades of experience, Serengeti® is justifiably viewed as the world’s most innovative and creative premium eyewear brand. 

As a market leading brand, we aim to constantly challenge ourselves. Serengeti® is born to innovate and to redefine market standards.


Our vision is to allow you to experience the world at its most inspirational.

To achieve this, we design, engineer and craft our eyewear collection with passion and meticulousness. In every piece of eyewear, we seek perfection. The devil’s in the detail and this is where Serengeti® excels. 

Approximation is not an option. 

Serengeti® is totally authentic, inspiring confidence.


Corning® patented a lens with improved mechanical and thermal durability.


Corning® developed Borosilicate glass that could withstand sudden temperature changes.


The first true photochromic borosilicate glass was invented and hailed as one of the most stimulating innovations in the ophthalmic industry.


The Spectral Control® technology was developed to simultaneously enhance contrast and filter blue light.


Creation of Serengeti® with the exclusive combination of Photochromic and Spectral Control® technologies in one lens.


Serengeti® pioneered the idea of eyewear as serious eye care and introduce the Drivers® lens. They were heralded as the most important new sunglass in decades.


Fortune Magazine rewarded and named Serengeti® eyewear one of 100 Products That America Makes Best.


Serengeti® PhD lens was launched and won the Silmo d'Or Award for innovation and performance - a first for a sunglass manufacturer


Serengeti® launched Serengeti® Sport